SEO for estate agent websites that change every week.
Estate agent websites are never finished. Listings go up and come down every week, each one leaving a dead link somewhere. Area guides were written once and repeat each other. Hundreds of property photos have no descriptions. A one-off SEO audit is out of date within a month.
TinyRank re-audits every 30 days and fixes up to 7 problems a day in between, so the broken links from last month's sales get cleaned up, the area pages get distinct titles, and the photos get described. Directory listings for each branch are built on weekdays and checked live.
The first month on a new site
- The first audit runs the same day you add the site: every page Google can see, most valuable problems first.
- From the next morning at 9am in the site's time zone, up to 7 fixes a day, each logged with its old and new value.
- Free business directory listings start on the first weekday, each one checked live before it counts.
- Backlinks are added every 30 days. The first white-label PDF report arrives on the 1st of the following month.
$99per site, per month. No setup fee, no contract.
What usually breaks on estate agents and property businesses’ sites
From auditing these sites by hand for years, and now from TinyRank’s own audits. Most valuable problems get fixed first.
- Dead links from sold or withdrawn listings
- Every property that leaves the site leaves links behind, in area guides, in blog posts, in featured sections.
- Broken links are found on each audit and pointed at the live area page or removed.
- Area guides that repeat each other
- Living in Ranelagh, Living in Rathmines, Living in Rathgar: same template, same title pattern, same three paragraphs with the name swapped.
- Distinct titles and descriptions for each area. Thin guides drafted in full for the agency to approve.
- Property photos with no descriptions
- Hundreds of images straight from the photographer, no alt text, filenames like DSC_0812.
- Each photo in the media library gets a plain description, applied wherever the image is used.
- No local business schema
- Nothing in the page code tells Google in a structured way what kind of business this is, where it is, when it is open or how to call it.
- LocalBusiness schema is added with the name, address, phone and hours, matching the Google Business Profile exactly.
- Old http links on an https site
- The site was built on http, moved to https later, and the internal links in the content were never updated. Every click goes through a redirect and Google sees two versions.
- Each http link in page content is rewritten to https. This was the most common fix on our first six sites: 34 of 105.
- Missing meta descriptions
- Pages with no description, so Google writes its own, often from the cookie banner or the menu.
- A one or two sentence description is written from what the page is actually about.
- Out-of-date plugins
- Several plugins months or years behind. The usual route by which small sites get hacked, and a slow source of broken forms.
- Plugins are updated one at a time. If the site stops loading after an update, that plugin is switched off again straight away. WordPress core is never touched.
Done inside WordPress, on the record.
Every fix is a real edit to the site, not a script layered on top. Each one is logged with its old and new value, most can be undone in one click, and nothing is ever deleted. Anything that changes what a page says about the business waits for your approval.
On the 1st of each month you get a PDF report in your agency’s name, logo and colour. Your client never sees TinyRank.
Questions about SEO automation for real estate
What does TinyRank cost?
$99 per client website per month, in US dollars. No setup fee, no contract, cancel any site any time. There is no free trial; a card is taken at checkout and a code can be entered there.
Is it safe on a live site?
TinyRank makes at most 7 changes a day per site, logs every one with its old and new value, and most can be undone in one click. It never deletes anything and never touches users, passwords or code. If a plugin update breaks the site it switches the plugin off. Take a backup before adding a site anyway.
Which sites does it work on?
WordPress sites using Rank Math, Yoast or All in One SEO, including pages built with Elementor and Divi. Other platforms are not supported yet.
Does it work with property listing plugins?
TinyRank edits standard WordPress pages, posts and media, and the SEO plugin's fields, on any page Google can see. Listing pages generated by a property plugin are audited like any other page; whether an individual field can be edited depends on how that plugin stores it.
Put TinyRank on one client this week and watch what it does.
$99 per client site, per month. No setup fee, no contract, cancel any time.